Our vision for this brand is to be the ultimate choice in affordable women and children’s fashion in North America. The trusted product is of extremely high quality and is inclusive of individuals of all sizes. It is also extremely versatile in its appeal to consumers – as the custom pieces and items from curated collections can be worn and styled in a variety of ways for numerous celebratory occasions and events. All items are conceptually designed with the precious milestones of one’s life in mind. The possibilities with where this brand is headed are endless.

Our mission is to continually support the Canadian fashion industry both financially and creatively as the designer behind this brand. The Canadian industry is thriving like never before and we am excited to further encourage the movement of “shopping local”. As a female designer and entrepreneur, Alana Marinhas seek to promote body-positivity, and empowerment amongst women who want to work together towards the progression of the Canadian economy.